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Signature bank's objective was to offer sophisticated, disruptive technology and a workforce to redefine the industry. They planned to offer differentiated product solutions, transparency and accountability to customers, freedom banking with no constraints, and tailored service with a “let’s make it happen” culture to help their clients live their way. They intended for their customers to experience unparalleled financial solutions with superior products and services that are as unique as each signature.

We created a brand for Signature bank that reflected these goals and ambitions. The symbol comprises of a monogram ‘S’ constructed from 5 elements that represent Signature Bank’s core values, forming a unique fingerprint icon. This logo embodies individuality and tailored services, reflecting the bank's promise to help customers make their mark. This visual identity was translated into 3D environmental controls, namely, the bank branch, the signage and the ATM design.