Maciek Michalski Design Director /​ Founding Partner

ABOUT

BACKGROUND

South Africa has the worst performing educational system in Africa. Of 27 000 schools in South Africa, 22 000 schools are rated as dysfunctional. And out of 143 countries, we are ranked 141 in the world in terms of maths and science results. The lack of a functional educational system is at the root of several problems we face as a country. To transform our country, we need to transform education. OSAAT is a non-profit organisation that engages with schools in SA to improve the level of education. But to do so, we need funding.

CHALLENGE

In a country where individuals and corporates are inundated with fundraising campaigns, we needed a strong message to break through the clutter.

THE INSIGHT

We created a fundraising tool using the one thing underprivileged students can donate, their handwriting. We asked high school learners what they dream of becoming in the future.
Then, we asked them to write an alphabet. We scanned, traced and programmed the fonts and divided them into career categories according to the students’ dreams.

THE SOLUTION

WE CREATED FONTS FOR THE FUTURE.
One of the components of the Fonts for the Future Campaign is the font book, sent out as a direct mailer to corporates and individuals, to serve as a catalogue and purchased as a collector’s item. We named the fonts after their creators, and assigned a font weight to each,
to match the style of their handwriting. Some layouts were created as a reflection of students’ goals. Students’ career choices were highlighted and we predicted their bright futures, based on their dreams. By purchasing this book or a font from this collection, you don't only invest in the hopes and dreams of a learner, but write a better future, one letter at a time.










Date created: June 2014 2014-06-01T00:00:00+0100
Date published: 9 September 2020 2020-09-09T10:21:25+0100

MADEIT CREDITS

  • One School At A TimeClient
Project featured: on 25th September 2020

Fonts for the future.

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