Maciek Michalski Design Director /​ Founding Partner

ABOUT

The design concept embraces Ulysses' 10-year journey home from Troye to Ithaca, the bottle wrapped in the enchantment of his intrepid journey. Every facet of his journey captivates the sense of discovery, self-discovery and world discovery Ulysses experienced in those enchanted 10 years; Lotus eaters, Circe the Enchantress, the singing winged sirens, the one-eyed giant Cyclops, his journey to the underworld to learn of his future. Each tale embodies a sense of enchantment and delight, drawing the reader in, the urge to know and discover more.

With each sip of Amarone, you are transported to the sweetness of the Italian countryside, Verona. Each step of the wine making process, from the hands that pick out the best grapes; to the scientific experimentation and blending of the grapes from five vineyards across the Valpolicella district. Amarone embraces history, tradition and science. The wine label is beguiling to the eye of the wine drinker. Fascinates and transports to a lo

Date created: September 2020 2020-09-01T00:00:00+0100
Date published: 23 September 2020 2020-09-23T12:06:14+0100

AWARDS

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MADEIT CREDITS

  • Natascia LorenziClient
  • Natascia LorenziClient
Project featured: on 25th September 2020

Amarone Wine Label

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CLIENT REVIEW

The label was realized for an international contest, with a precise altough very short brief. Maciek has developed the main focus (Ulysses' journey) with a super figurative style, rich of particulars, inviting the wine consumer to discover every details, not only visually but also with a tactile experience of the label. So the wine tasting becomes itself a journey!

* NATASCIA LORENZI
Marketing Manager at Cantina Negrar
05 Oct 2020

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