ABOUT

In Colombia, the most important retailers are convenience stores. Small families own businesses that represent 52% of the mass consumer market. A tradition that goes back a hundred years which had never to be changed until 2020, when 23% of stores had to close during quarantine. To help them, we digitized every store, in every corner, in every block, in every neighborhood, and connected them all in tiendacerca to create the most powerful online store. Customers just had to share their location and with a single click, place their orders through WhatsApp to their local grocer for daily provisions.