ABOUT

To help get Victorians back to work, and businesses the staff they need, the Backing You campaign was developed for Jobs Victoria (a department of the state government).

After countless COVID campaigns over the past few years, the Backing You campaign took a deliberately positive approach, recognising the power of genuine support; a softly spoken word, or a well-timed helping hand.

Setting the campaign’s powerfully optimistic tone, and reflecting the energy returning to the state, is the soundtrack ‘Here’ by Australian artist Briggs (ft. Caiti Baker).

Both stills and motion were shot with this soundtrack, and the idea of 'backing you' - and with the goal of looking very different to the huge number of other post COVID and government campaigns in market at the same time.