ABOUT

A personal mail to the top 100 brand executives in the country. We took the country's annual 100 Strongest Brands list (compiled by Israel's Brand Index) and collected all the e-mails of the people working on the brand: Advertisers (Marketing, Advertising and Sales VPs); Ad Agencies (Account Executives, Creative Directors, Agency Producers and Studio Directors). Each of them received a personalised e-mail from Getty Images that was tailored to the specific brand they were handling. The mail included their name and the image that inspired their brand. The mail signed off with a special offer from Getty Images.