ABOUT

Super-Pharm is Israel’s leading pharmacy retailer.
We wanted to launch Super-Pharm’s private label line of "Life M6" razor blades:
The film is a 3 minute documentary about a man who shaves a 14-year-old beard, his family’s reaction are priceless.
The video was posted on YouTube and Facebook and was followed by a retargeted tactical campaign.

Within the first week, the video got 4,500000 views and has over 7,084,565 organic views to date, with 4,510 shares.
"Life M6" razor blades sales at Super-Pharm branches skyrocketed by
170% and overtook the category leader.

M6 market share grew by 22% - from 33% to 55%.