ABOUT

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other - inside a billboard.
A new reality game format is born featuring the winners of the reality shows “The Big Brother” & “Survivor” who will compete against each other while living inside a giant Yellow Pages Billboard.
Who are the judges? The viewers from the event and from home via an online broadcast.
The 1 million $ event, was the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.