ABOUT

Like many other major financial players, for the past decade ING has been actively evolving into a future focused, customer-oriented bank. Along the way, the Dutch leader divested its insurance business, underwent impactful reorganisation and introduced new leadership.

In effect, ING transformed itself into a new bank, outgrowing its visual identity in the process.
ING brought in VBAT to rethink and realign their identity in order to capture its new digital-first mentality.