ABOUT

When leading communication services multinational WPP decided to brand its new Amsterdam campus, they turned to us to develop a name, brand identity and overall attitude and tone of voice. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. The end result was a total brand identity immersed into every aspect of the campus – from logotype, iconography, wayfinding and tone to custom furniture, interactive installations and statement walls. Moving forward, the conceptual framework we created will be applied to other WPP campuses around the world.