ABOUT

I was hired to direct the design, branding and marketing of this new cafe group opening in Brighton (more sites to open around the UK).

Projects included creating all of the brand materials from logo sets, strap lines and brand book, to establishing the brand values, fine-tuning the company ethos and writing all of the brand literature. I art directed and shot photo shoots, created press packs, created interviews with the directors, liaised with press, and implemented the marketing strategies. I also designed and managed the social media sites, created the launch strategy and materials, including managing the launch party, and its PR and design. I am currently designing the website and will continue to offer Cafe Plenty any design, brand and marketing support for the foreseeable future.