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A moment in time captured with some of the UK’s most influential males in celebration of one of the UK’s most iconic men’s brands.

Collar two UK music icons, a world heavyweight champion, and a Hollywood star and take them down to the cafe for a full English on a Saturday morning. What you end up with is a truly unique and personal moment which encapsulates the Lynx personality and point of view. Crush brought the latest incarnation of the Lynx ‘Find Your Magic’ mantra to life by stripping away all the superstar aesthetics and presenting a group of ‘real guys’ whose attraction and confidence comes from the inside.