ABOUT

We spoke to Lynx’s next generation of fans through a hilarious and down-to-earth video. Alongside competition winner Luke, Dele Alli and Husain Manawar show real camaraderie on the pitch and prove who the real golden boy is. By involving our audience on the competition day, we gained a realistic perspective that spoke directly to our audience. We knew that our competition winner couldn’t wait to post about his unique experience on Instagram.