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Richard Hare, From Flare consulting contacted me to review Narrate's Branding.
Primarily research help defined 3 different concept to develop a new visual identity for Narrate.
Narrate is using micro narratives to understand complexity.
Narrate specializes in the SenseMaker® research method, an approach that
involves collecting mass numbers of micro narratives on a common topic of
exploration or question.
SenseMaker® prioritizes the voice of the storyteller, who conducts the primary
analysis of his or her own story, and the resulting data is then aggregated to
generate easily recognizable patterns, trends and outliers. Collecting micro
narratives in this manner treats the storyteller as an expert and relies on local
knowledge to produce and interpret data.
Narrate's new identity was based on the following concept:
Genuinely people are complex and develop through experiences different level of
undertanding, create their own pattern, in the way they live they work they connect.
Uncover in a meaningful way untold issues. Making sense of complex and multiple layers of
informations, Discovering throught patterns, triggerings insights it is what Narrate is all
about .Narrate an accurate and trustworthy solution to unfold the hidden meaning of your
stories.

In order to develop further this concept, a complete visual language was created and applied to print and digital medium. Brand guidelines, Keynote and powerpoint slides template, web graphics, stationery (business card, letter head, feedback card) were designed and develop for a consistent brand recognition.