ABOUT

During my second year of university, the final brief I was given, was to create a brand which focused closely to me. During this time I was working in Retail at a Jewellery store and it gave me the idea to create a brand focused with male jewellery. There was and i still believe is a gap in the market for male jewellery which gave me the idea to build a brand identity focusing on the advertising and promotional communications for this brand. Focusing on a specific consumer helped me to development the style of the brand and create a set of guidelines which had a bold statement.