About me

To whom it may concern,

I have recently graduated with a First Class Degree in International Fashion Marketing and I am now looking to kickstart a career in a creative marketing agency.

I have just completed an internship for an integrated agency called Turn Key in Leeds. This placement has provided me with an excellent learning opportunity and has helped me to develop further marketing skills. As an account executive, I have gained experience with various marketing projects whilst working closely with clients and the design team to truly understand and deliver results for the client. I feel I am now ready to take on an exciting and challenging Account Executive role.

During my studies I excelled on marketing projects such as campaign creation, whereby I could use my creativity, taking into account all clients needs, brand image and competitors which was achieved via extensive research. I also managed a University project whereby I created a concept for a creative student magazine. This involved many aspects of marketing and I worked closely with graphic designers and web developers in order to finalise and create a well-designed concept to put forward to the Dean. This project involved me creating mock up pages on photo shop and in design, communicating with senior members of staff and industry experts in order to generate exciting content for the magazine. It was vital that this magazine, which I named 'Fabric', was marketed effectively therefore I used social media, set up events to obtain content from students, and created flyers to hand round the university.

I feel I am commercially minded and dedicated to digital marketing such as social media and email marketing. Using these skills I aim to drive customer engagement, acquisition and retention through multiple channels. I believe I have the necessary skills required to thrive within a marketing role, as I possess strong organisational and communication skills, which have further improved from working in the retail industry, customer focused roles and university projects. I am extremely efficient and proactive whilst always paying great attention to detail. I possess excellent writing, proofing and editing skills, which have further advanced through my studies. I have a strong ability to use my own initiative and work alone in order to complete tasks successfully but I also achieve excellent results when working in teams.

I hope you will consider my application for any Account Executive roles that may become available as I feel I have the required skills, self - motivation, determination and flexible nature needed to succeed in this role.

Kind Regards,

Lydia Rowe