ABOUT

RocoMamas’ Limited Edition range celebrates bold, unapologetic Texan flavours.
The insight was simple: bold flavours feel like a guilty pleasure, the kind of food trouble people willingly get themselves into.

From this came Most Wanted, a campaign that turned each product into a Texan outlaw, wanted for its own outrageous “flavour crime.” I developed the campaign concept, product names and corresponding crimes, creating a distinctive visual and verbal world designed to engage audiences on social media, encourage influencer participation and drive customers in-store.

The campaign generated strong engagement, with influencers having fun bringing the concept to life, and ultimately exceeded its sales target.