LWYD Interactive LLP Bengaluru

ABOUT

Godawan 173 turned conservation into a covetable luxury collectable. To mark the rise of the endangered Godawan bird from 96 to 173, we released a limited-edition whisky in 173 uniquely designed ceramic bottles – one for every living bird. Created with Jaipur Blue Pottery artisans from the bird’s Rajasthani homeland, the collection created a new language of conservation, reframed through the codes of luxury, that placed Indian conservation and craftsmanship on a global cultural stage.

AWARDS

Packaging category
Peoples Choice
social good
V&A Illustration Award

MADEIT CREDITS

  • Hiren DedhiaClient
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