Lupas Celis Co founder

ABOUT

Gamer Loan by Banco del Pacífico, tackles the issue of financial exclusion among young Ecuadorians, where 8 out of 10 of them lack access to loans due to not owning assets like cars or homes.
However, many of them are gamers who have invested significantly in their gaming accounts, which hold considerable monetary value.
Therefore, we created a new financial product that allows users to use their gaming accounts as collateral to obtain loans, providing them with access to credit that was previously out of reach.

MADEIT CREDITS

  • Banco del PacíficoClient
  • Agustín Febres-CorderoChief Creative Officer
  • Alfonso de la RosaHead of Art
  • Andrés MesiasBrand Manager
  • Christopher ValdiviezoCase Study Editor
  • Daniel AucancelaDesigner
  • Daniel GabelaArt Director
  • Eduardo HernandezCopywriter
  • Estefanía RudaHead of Art
  • Javo MartinezDirector of Photography
  • José ReinosoCreative Director
  • Leonardo Zuloaga FernándezColourist
  • Maria Gracia MuñozAccount Executive
  • Maria José PastorAccount Director
  • Melissa GarciaContent Manager
  • Patricia SilvaChief Marketing Officer
  • Ricardo MedinaChief Strategy Officer
  • Ruth SilvaBrand Marketing Manager
  • Tito DuranAssociate Director of Film Production
  • * Lupas CelisCo founder
  • * Jose SerranoCreative
  • * Ilse Garcia AguirreAccount Manager
  • * Gabriela OrtizCopywriter
  • * D&AD
  • * Sebastian PullaArt Director

Gamer Loan

Comments

Project tags
SHARE