Trevor Soh - Lumo Lab Independent Consultant

ABOUT

Micromine, a global trailblazer in mining software, has consistently carved its niche for almost four decades. Celebrated for their innovations, Micromine's accolades include the prestigious BRW Magazine's award for Australia’s Most Successful Business Trading Overseas.

Lumo Lab collaborated intimately with Micromine post their rebrand by Landor&Fitch. Our objective? To further Micromine's growth trajectory and bolster its market presence globally. Our partnership has spanned years, wherein Lumo Lab has provided a spectrum of branding and marketing solutions.

In FY23, we crafted a holistic product brochure suite, enhanced webpage designs, and conceptualized distinct event branding, notably for "Momentum" – Micromine's flagship annual global event.

Some of our pivotal contributions include:

Product Branding: Using 3D animations, we achieved a nuanced distinction for each product within Micromine's expansive suite.
Iconography: Curated product-specific icons guiding users through unique features.
Conference Presence: Designed impactful booth graphics ensuring Micromine stands out in industry conferences.
Web Enhancements: Augmented product web pages which Lumo Lab had originally designed.
Event Branding: Spearheaded branding for "Momentum," elevating its stature as Micromine's primary global customer-facing event.
Nexus Product Launch: Crafted a captivating 3D teaser animation tailored for Micromine's LinkedIn audience.

Our journey with Micromine underscores our commitment to enhancing brand value, driving engagement, and ensuring consistent market growth for our clients.

MADEIT CREDITS

  • MicromineClient
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