ABOUT
For La Lumiere, a premium body care brand, I crafted an identity rooted in natural beauty and mindfulness. The brand philosophy celebrated unhurried beauty, aligning perfectly with the Australian botanicals integral to the product range – particularly catering to sensitive skin.
The branding challenge lay in translating the brand’s ethos into a tangible visual narrative. By curating distinct imagery, colors, and textures, the design encapsulated the untamed allure of the Australian wilderness. The result was a cohesive identity that not only represented the product’s natural ingredients but also evoked a sense of fresh tranquillity.
Every element of the brand, from packaging to promotional materials, emanated a serene and relaxed state of mind, positioning La Lumiere as a beacon of natural, mindful beauty in the body care industry.
Back to La Lumiere - Branding and Design project
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain