ABOUT

This rebranding of FTSE 100 Informa involved developing new Group architecture and brand positioning for both the Group and its five divisions. We created new guidelines, brand templates, image library, website, corporate literature and marketing collateral as well as merchandise and interior graphics for a new HQ. One core objective was that the brand should help make a step-change in the business from an inward-looking culture to seeing things from the customer’s point of view. To highlight how Informa deliver insight to a wide range of customers, the key graphic element was the ‘Informa portal’. The variety of visual expressions of the portal highlight the breadth of what Informa do and who they do it for. It is a visual representation of the vast range of knowledge they interpret into intelligence.