ABOUT

“Having heard of their reputation for creativity, we asked Luminous to develop our new brand identity and website. We talked about the objectives for the new business and what the key brand foundations should be. Using the ‘golden circles’ methodology, we focused on the what and the how, but above all, the why – defi ning the over-riding purpose of what we do.

This was both challenging and inspiring. The approach brought to life how the new brand could help us gain a unique positioning and visual style in a crowded market – a million miles from the look of our competitors.

The Luminous design team then converted this ‘thinking different’ into creative concepts. No images of screens, no partner logos. No clutter. Just confi dent, engaging copy (and some nice animation). It was clever and refreshing.

Everyone we present to makes a point of how refreshingly different we look, and the brand is certainly helping us make waves – which is all we can ask for.”

Adrian Patten, Managing Director, Liquidity Pool