ABOUT

Sier Papers asked us to develop a marketing campaign and new brand experience for the ‘Excelda’ paper range. We created a new name, logotype, tone of voice and photographic style. With purity as the overriding brand element, a series of subtle, sophisticated print and finishing techniques displayed the quality of the stock. A photography essay was commissioned in the landscape around the Dutch paper mill, with John Wildgoose’s evocative and sparse imagery echoing the purity concept.

The marcomms were delivered across a range of sales and marketing communications, postcards, direct mail, sample packs, image and swatch books.