ABOUT

Luminous are the only agency to be retained twice to produce the BBC Annual Report. The reports demonstrate how the BBC offers a distinctive, quality service in a contextual, persuasive manner. They provide a clear explanation about the BBC – what it does, how it is structured, how it is funded, the individual services provided and their top-level performance.

‘Luminous helped us to present what seems a big complex organisation in a simple, uncluttered way. They simplified how we presented our performance data and highlighted a few key metrics, that were explained clearly to the reader. In their first year, They helped turn a historic PR nightmare into a well-received, much admired piece of business reporting. It won an award. The BBC’s first ever. The initial two year contract was extended twice. Again a BBC first.’
Michael McLaren, Head of Reporting and Special Projects, BBC