About me

Lulu Raghavan is the Managing Director of Landor & Fitch, India's largest brand transformation and design agency, which consistently ranks amongst the Top Design Agencies in India.

She has over two decades of experience in brand strategy, brand expression, brand experience and retail design, cultural transformation, brand management and brand performance. She is part of Landor & Fitch's Global Management Board and the APAC Executive Team. Lulu's clients over the years include Tata Group, Mahindra Group, Aditya Birla Group, National Stock Exchange, Axis Bank, V-Guard Industries, Indian Oil, Digit Insurance to name just a few.

Prior to the integration of Landor and Fitch, Lulu set-up and successfully ran Landor Associates in India for 12 years having spent 21 years with the company across San Francisco, New York, London and Mumbai. Lulu started her career at Ogilvy Consulting, the brand consulting arm of Ogilvy & Mather.
She is a renowned industry commentator and thought leader. She anchored Bloomberg UTV's "Beyond Logo" show and is a speaker and moderator at brand and design conferences. Lulu was on the Cannes Lions Design Jury and the Young Lions Design Jury at the Cannes Lions Festival of Creativity in 2018. Lulu was named one of India's 50 most influential women in media, marketing and advertising in 2015 and 2019 by IMPACT Magazine. She was named to the AASCB Class of 2020 Influential Leaders, the only Indian to be on the list.
Lulu is also very passionate about several initiatives including the Landor & Fitch Good Squad (which promotes sustainability) and the CII Design Council. She was a founding member of the WPP Stella India programme (mentorship for high potential women leaders) and currently serves on the Super Council. She also guides two non-profits - Dignity Foundation and Sanjeevani Life After Cancer Care.
In her free time she actively mentors younger people on personal branding, growth and career development and is the authour of a weekly newsletter, Ideas to Play With (*).

Lulu holds an undergraduate degree in Economics and Applied Mathematics from Davidson College, USA and an MBA in International Business & Marketing from S.P. Jain Institute of Management and Research, Mumbai. She has received Distinguished Alumni awards from both Davidson and SPJIMR, her alma maters. Lulu believes in lifelong learning - recent learning courses include a Leadership Programme from Harvard via The Leadership Consortium and a Design Thinking Course from Stanford.

Lulu speaks English, Hindi, Tamil, French and Spanish.
Lulu is dedicated to evangelising the power of design and brand to create commercial value, social impact and personal legacy.
She believes that her calling is to help others make brand their superpower!

Lulu's articles

12 unexpected graphic design trends to watch for in 2022

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