ABOUT

The creative idea behind the Toys From Reality campaign was to create an entirely new product line that would be highly engaging to current Kenver customers and their families, encouraging conversation with the sales team. The idea mines an insight discovered in research about the Kenver customer; they long for the days before technology consumed them and their families and want to reconnect with nature as an antidote.
Kenver focuses on high-quality outdoor gear that powers its customers to experience the outdoors without limits. Toys From Reality brings joy and excitement to simple everyday objects transformed by a child’s limitless imagination. The toys are everyday objects from nature – sticks, pinecones, rocks, and seashells; objects the Kenver customer felt spoke to them. The product line, packing, retail, and online experiences were designed to fit into the Kenver brand ethos seamlessly.