Quitta is an initiative to help those addicted to smoking live smoke free. Using a foundation of scientific research undertaken by the University of Ottago (New Zealand), the program specifically aims to address the behavioural aspects of addiction. We were approached to strategise, create and develop the entire product and automation environment from scratch.
Through running extensive research, UX, customer journey and design workshops, we created a class leading mobile application, accompanied with a next generation industrial designed nicotine inhaler device (patent pending). The simple interface and supporting device’s purpose was to track, report and recommend changes to users smoking habits.