ABOUT

Hit100 is designed to empower users with a complete meal solution supported by a simple yet scientifically-robust 100 points system, to make managing diabetes just that little bit easier. We were approached to scope and define the entire user engagement experience from both the consumer facing interfaces, as well as the complete marketing automation solution. Using robust user research practices and detailed work flow planning, I lead the creation of an easy to use program targeted towards a user demographic with specific health requirements.