ABOUT

Thread Harvest searches the globe for the most inspiring men’s & women’s fashion, each with a compelling story of social or environmental impact. Thread Harvest sought to emphasise their social and environmental mission by maintaining a strong and competitive fashion brand, this meant a complete e-commerce and brand update was required.

Through brand strategy workshops and data intelligence, we identified Threadharvest’s primary audience as 30 something females with a high level of disposable income. The audience was primarily interested in quality mid-market streetwear.