Luke Ma Digital Strategist

ABOUT

Each year Anti-Slavery Australia staff talk to thousands of students, lawyers and frontline workers about trafficking, slavery and forced marriage around the country through seminars, workshops and webinars. We reach thousands more through the distribution of multilingual resources, our cutting edge e-learning program, and online interactive website

Supported by the Attorney General’s office in New South Wales, My Blue Sky is a program developed to run in schools, religious organisations, community events and workshops to help educate young women in their relationship rights. Extensive research was undertaken to aid in the development of the content, brand and messaging – targeted towards specific user groups.

Due to sensitive nature of the material, careful consideration was required in order to create the brand. The strategy required tact in targeting it’s primary audience – young adolescent women from ethnic communities, and secondary audiences – teachers, educators, religious personnel and families.

A key feature of the program is directed towards individuals at risk – with an online feature designed to discreetly chat with registered service providers.

Date created: February 2016 2016-02-01T00:00:00+0000
Date published: 14 February 2016 2016-02-14T17:45:45+0000

MADEIT CREDITS

  • Anti-Slavery AustraliaClient
Project featured: on 15th February 2016

Ending Forced Marriage

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