Luke Dixon
Freelance Copywriter
ABOUT
Agency contract hire - not the most interesting of topics. This was part of a series of articles aimed at persuading Volkswagen dealers to push this complex but potentially lucrative finance product a little bit harder.
I used a personality - interviewing a senior manager at head office who the dealers all knew - to give it more authority and because personality-led pieces always got more hits - and that old feature writing chestnut of a numbered list to make the subject matter more engaging (sorry Buzzfeed - the secret's out).



