ABOUT

Concept
A reference article on an internal website for Volkswagen Group read at call centre staff. This was a response to call records showing that dozens of people were calling in each week about tyre wear - and the staff didn't feel they knew enough to help.

Execution
Most of the content was broken into sections with images and bullet points to make it easy for someone scrolling through the page while on the phone.

Results
The staff loved it. It was the most read article on the site that month.