Luke
Character Designer
ABOUT
The Nike Air Jordan commercial featuring Travis Scott follows his preparation before a concert. We see him backstage, getting dressed and focusing, with interviews from those close to him reflecting on his rise and meticulous preparation. The excitement builds as he takes the stage, culminating in a spectacular leap into the crowd, reminiscent of Michael Jordan's iconic jump. The image freezes, capturing that moment suspended in the air, a tribute to the brand's legacy and Travis Scott's unique energy.
MADEIT CREDITS
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NikeClient
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Alice WillsExecutive Producer -

Anders MillsAssistant Editor -

Elizabeth CookSupervising Producer -

Gabriel MosesDirector -

Jake GabbayCinematographer/Director of Photography -

John LoweColour Grader -

Jordan Le GalezePost Producer -

Joseph TaylorEditor -

Kai ScheerSound Editing -

Maky MargaridisExecutive Post Producer -

Marcus Phillip HatchHair & Make-Up Artist -

Nick RoyalStylist -

Peri RosenzweigStylist -

Raphaël AjuelosSound Designer & Mixer -

Tatiana MendezHair & Make-Up Artist -

Yanni PeñaHair & Make-Up Artist -

Yazmin AdamsHair & Make-Up Artist -

LukeCharacter Designer -

D&AD



