Luke Rushworth Motion Graphics Designer /​ Director

ABOUT

My role was to create bespoke enviroments and furniture (geometry) for each individual trainer, match the camera and lighting for each individual model and then texture and light each enviroment. There were 24 stills in total ranging from mens to womens to kids trainers for brands such as Nike, Adidas, Fila and many more. Each enviroment was tailored accordingly for each demographic.
Most of the video footage was shot using motion control which was overseen by myself as head of CGI and the rest was tracked using After effects and Nuke. The enviroments were made using Quixel Mixer and then imported into Cinema 4D the geometry and textures were created withCinema 4D and rendered with Redshift.

MADEIT CREDITS

Zalando The Sneakernet A/W2019

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