ABOUT

The concept of the project was to create a fictitious brand and I went with something eco-friendly and also something that I believed passionately in. It is essentially a travel group that provides clean kits to promote clearing plastic bottles out of the seas whilst also getting to explore the world.

I first came up with the branding concept which included the font types, colours and of course the logo mark. Once I had this I could move on to branding all the individual assets such as the clean sack made from recycled boat sails, the brochure, referral tag and many more.

This was a successful project that has been praised by many and giving the chance would be a successful brand image.