Luke Alexander Creative

ABOUT

Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibility of women’s sports and help break the cycle of underrepresentation. ULTRA hacked the Instagram algorithm to drive visibility, and made a $100 million commitment to women athletes.

MADEIT CREDITS

  • Anheuser BuschClient
  • Akoma M’baAccount Director
  • Andy TamayoAssociate Creative Director
  • Apache DigitalColorization
  • Ariel AbramoviciExecutive Creative Director
  • Bruno AcánforaExecutive Creative Director
  • Bruno SteffenStrategy Director
  • Brynna AylwardExecutive Creative Director
  • Cara JohnsonAssociate Creative Director
  • Charlotte ReillyPublic Relations
  • Cosmo StreetPost Production
  • Denisse RamirezSenior Producer
  • Denisse RamirezSenior Producer
  • Elena ParascoDirector
  • Elena ParascoDirector
  • Emma BoonshoftPublic Relations
  • Guido FusettiHead of Art
  • GUT AgencyAgency
  • Jake SpitzPublic Relations
  • Jessica ThorpeAdvertising Manager
  • Jim SiaPublic Relations
  • Jim SiaPublic Relations
  • Kerry ScaloraAdvertising Manager
  • Laila HouserAccount Executive
  • Lemondria HobbsPublic Relations
  • Leonardo LimaMusic Composer
  • LoveboatProduction Company
  • Manuela CastroManagement Supervisor
  • Miles RitenourAdvertising Manager
  • Solana FromentProducer
  • Stefanie SchaldenbrandColor Producer
  • Stefanie SchaldenbrandColor Producer
  • Talita AndradeAdvertising Manager
  • Tarahgee MorrisJunior Art Director
  • Taylor BlackColorist
  • Taylor BlackColorist
  • * Luke AlexanderAssociate Creative Director
  • * RICARDO MARQUESAdvertising Manager
  • * Simon Christopher JonesAdvertising Manager
  • * LaurenAssociate Creative Director
  • * RAÚL GARCIA DE LUCASAudio Engineer
  • * Jasmine WilliamsJunior Copywriter
  • * D&AD
  • * Paulo FogacaChief Operating Officer/Partner
  • * Juan Javier Peña PlazaExecutive Creative Director / Partner
  • * Ricardo CasalExecutive Creative Director / Partner
  • * Fernando RibeiroGlobal Chief Strategy Officer
  • * Carmen Rodriguez de GasparChief Client Officer / Partner
  • * Anselmo RamosCreative Chairman / Founder
  • * Willow EnnenArt Director
  • * Andrew GonzalezCopywriter
  • * Nicolas FernandezEditor and Motion Designer
  • * Chiao ChenEditor
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Project featured: on 9th November 2022

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