Luke Alexander Creative

ABOUT

Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibility of women’s sports and help break the cycle of underrepresentation. ULTRA hacked the Instagram algorithm to drive visibility, and made a $100 million commitment to women athletes.

MADEIT CREDITS

  • AB InBevClient
  • Akoma M'baAccount Director
  • Andy TamayoCreative Director
  • Ariel AbramoviciExecutive Creative Director
  • Bruno AcanforaExecutive Creative Director
  • Bruno SteffenStrategy Director
  • Brynna AylwardExecutive Creative Director
  • Cara JohnsonCreative Director
  • Carmen RodriguezChief Client Officer/Partner
  • Denisse RamirezProducer
  • Fernando RibeiroChief Strategy Officer/Partner
  • Guido FusettiHead of Art
  • GUT MiamiAdvertising Agency
  • Jasmine WilliamsJunior Copywriter
  • Laila HouserAccount Executive
  • Lauren CooperCreative Director
  • Manuela CastroManagement Supervisor
  • Renata NeumannHead of Production
  • Solana FromentProducer
  • Tarahgee MorrisJunior Art Director
  • Willow EnnenArt Director
  • * Luke AlexanderCreative Director
  • * D&AD
  • * Paulo FogacaChief Operating Officer/Partner
  • * Juan Javier Peña PlazaPartner
  • * Ricardo CasalExecutive Creative Director
  • * Anselmo RamosCreative Chairman
  • * Andrew GonzalezCopywriter
  • * Nicolas FernandezEditor
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Project featured: on 3rd December 2022

Michelob ULTRA Save It, See It

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