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About me

I'd rather have my mom to write about myself, cause I'm sure she'd have beautiful things to say about me, but that's ok ;)

I'm in this crazy advertising business for 11 years now - one third of my life - and I can say that after all those years I'm still deeply in love with it. Much because of everything it has brought me - being able to help clients change their business for better, getting awards for that and meeting wonderful and inspiring people.

For the last 2 years, I've worked as Creative Director for Chevrolet in Brazil. And since then the brand has achieved extraordinary results, such as becoming the top#1 selling car brand in Brazil in 2016, surpassing Fiat, which used to hold that position for 19 years in a row. For that work, we received an Effie Award, which I'm very proud of.

Another great achievement I like to mention is the Caboré, the most important award in Brazil, which recognizes its best agencies every year. In 2016 Publicis Brazil got its first Caboré ever as Agency of the Year, competing with great names, such as Almap BBDO and Talent. And it makes me really happy to be part of all that.

Now recently I've been nominated as one of the Top 100 Creative Industry Influencers of 2016, from Creative Pool, and I couldn't be more proud. My mom keeps saying the same to me. But that doesn't really count, does it
;)

Details

AvailabilityLooking for work

ContractPerm

LocationSão Paulo, Brazil - São Paulo, Brazil

Skill LevelSenior, Director

LanguagesPortuguese; English; Spanish

Tagged Job TitlesCreative Director, Digital Copywriter, Digital Creative Director

Achievements

Contributor:

Luís has been a Contributor since 6th February 2017.

Invitex3Influencer:

Luís was recognised as an Industry Influencer on 6th February 2017

Top 100 Creative Leaders

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Copywriting, Creative Direction, Digital Marketing

Sector Experience

Automotive, Food & Beverages, Personal Care, Sports

Clients

Chevrolet, Coke Zero, Dove, P&G, Philips, Tang

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Silver, El Ojo - Gold, EPICA Award - Gold, LIA Award - Bronze, LIA Award - Gold, New York Ad Festival - First Prize, One Show - Silver Pencil

Activity

Connections96 Followers600 Following223

Likes16

Creativepool member since 30 January 2017

Luís' work

Psycho Pirañas

Haters Gonna Love

Warnings Impossible to Ignore

Control Toys - Super Nanny

Coke Zero SoundWave

Twittenis

Cars And Girls - Chevrolet

The Incredible Vanishing Cars

The Story of Marcel - Publicis

One Reason Leads To Another

Purina Radio Spots

Stories in the Sky Project

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