Luisa's work
About Luisa
I've been working as a copywriter for the last 4 years, making integrated campaigns, elaborating creative concepts and declining it on different media - TV, radio, print, events, corporate materials, innovative media.
Still, I have a journalistic background because I've studied journalism in university and I have also worked as a reporter for a while.
Between these two jobs, I definitely enjoy more being a copywriter. I like anything that's innovative, that's interesting and provocative. Because it doesn't always matter to say new things, but to say it different and memorable.
Still, I have a journalistic background because I've studied journalism in university and I have also worked as a reporter for a while.
Between these two jobs, I definitely enjoy more being a copywriter. I like anything that's innovative, that's interesting and provocative. Because it doesn't always matter to say new things, but to say it different and memorable.