Luis Ribeiro Managing Director

ABOUT

Alcohol misuse claims 3 million lives globally each year. In colder months, misuse intensifies. To highlight the risk, we launched an alcohol awareness campaign with a film: The Snowball. It portrays a man whose drinking habit snowballs out of control, consuming all he values. Our soundtrack, “Everything I Have is Yours” by Grammy Hall of Famer Billie Holiday, amplifies the narrative. Holiday’s death from cirrhosis makes the song choice profoundly poignant.

MADEIT CREDITS

  • SAFE ProjectClient
  • Alceu BaptistãoAnimator
  • Andy GoodmanAgency Creative Director
  • Beto NevesSound Designer
  • Bob BuzasAgency Creative Director
  • Diego PanicoSound Designer
  • Eduardo SilvaProducer
  • Eduardo SilvaEditor
  • Érico BragaGroup Creative Director
  • Fábio AugustoProduction Assistant
  • Fábio RodriguesGroup Creative Director
  • Henrique TanjiMusic Supervisor/Sound Designer
  • Isabela BalboProduction Assistant
  • Jeff HorwitzClient Chief Executive
  • John SantangeloAgency Producer
  • Jules LoyolaProducer
  • Kathleen NandaChief Creative Officer
  • Lucas LiraAnimator
  • Lucas SfairMusic Supervisor/Sound Designer
  • Luisa HackettProducer
  • Marcelo BarbosaProducer
  • Marco TavaresProduction Assistant
  • Marcos FelixArtist
  • Mateus de Paula SantosCreative Director/Film Director
  • Mauricio TrivelinAnimator/Lighting Designer
  • Mike BorisMusic Supervisor
  • Nathaly LopesProducer
  • Rafael FernandesArtist
  • Rafel AngeramSound Designer
  • Rapha StanzaniProducer
  • Rebecca BinderAgency Executive Producer
  • Reid ThomasReid Thomas
  • Rosangela GomesProducer
  • Su ConstantineExecutive Producer
  • Tiago MarcondesFilm Director
  • * D&AD
  • * Roberto VilhenaSvp creative director
  • * Diogo KalilFilm Director
  • * Luis RibeiroExecutive Producer
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The Snowball

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