Luis Ribeiro Managing Director

ABOUT

Whether you do it on your own to make room in your recycling bin, or it’s done with a press at a recycling plant, every Coca-Cola, bottle or can will be crushed as part of the recycling process. Our key message is the same one that has been on the side of every Coca-Cola product for years: RECYCLE ME. It’s a call to action to encourage recycling on a mass scale. The campaign rolled out globally starting with Latin America and North America, including some of the biggest and most famous OOH placements on Earth, printed in several newspapers, social media, and digital video.

MADEIT CREDITS

  • Alice TeruzziCreative Director for Art
  • Andrew HunterExecutive Creative Director
  • Andrew KellerGlobal Chief Creative Officer
  • Anibal CassoChief Strategy Officer
  • Brian GartsideHead of Design
  • Dena LenardExecutive Producer
  • Eva LampellAccount Supervisor
  • Francesca FerraciniCreative Director for Copy
  • Horacio GenoletChief Executive Officer
  • Joe SciarrottaGlobal Deputy Chief Creative Officer
  • Laurent EzekialChief Executive Officer
  • Liam ParkerGlobal Client Leader
  • Margaret DickStrategy Director
  • Nick LeeManaging Director
  • Pete MacInnisAssociate Creative Director
  • Samira AnsariChief Creative Officer
  • Sarah ScardilloSenior Project Manager
  • Shani AthureliyaExecutive Group Account Director
  • Su ConstantineExecutive Producer
  • Vitor DavidProducer
  • Woo Jae YoonAssociate Creative Director
  • Zach PollakoffExecutive Producer
  • * Liz TaylorGlobal CCO
  • * D&AD
  • * Guillermo VegaGlobal Executive Creative Officer
  • * Luis RibeiroManaging Partner
Add yourself to this project

Recycle Me

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