![](https://s3.eu-west-2.amazonaws.com/img.creativepool.com/files/profileimage/_default.jpg)
ABOUT
Burger King’s Impossible Combo is the 1st combo in the world that consists of an order of a Whopper sandwich with a McDonald’s Fries in the same deal, something fast-food lovers have always craved for. In June/2021, through a partnership with Rappi, every Impossible Combo ordered from the delivery app had their carriers go to Burger Kings to pick up Whoppers, then, make stops at McDonald's restaurants on the way to pick up a side of McFries, placing them together as one single order for the consumers. Whopper sales sky-rocketed and the Impossible Combo was such a success that McDonald’s, in an attempt to prevent having their famous fries being sidelined with a famous Burger King’s sandwich – resorted to pulling all their restaurants from the delivery app.
AWARDS
OneShow
MADEIT CREDITS
-
Burger KingClient
-
A9 AudioProduction Company -
Allan LimaPhotography Assistant -
Apollo CarvalhoMusic Producer -
Ariel GrunkrautCMO/CTO -
Carolina ChadiMedia -
Carolina SilvaPlanning -
Carolina VieiraHead of Account -
Daniel PacknessBrand Manager -
Daniela BombonatoHead of Strategy -
DAVIDAgency -
Edgard GianesiExecutive Creative Director -
Fabricio PrettoCreative Director -
Fernanda PeixotoProduction Director -
Fernando MachadoGlobal CMO -
Francisco LosadaAssociate Creative Director -
Gabriela VarellaFilm Production -
Gustavo AlmeidaFilm Executive Production -
Gustavo CyrilloClient Services -
Gustavo NanesInnovation & Technology -
Henry GomezVP Strategic Planning -
Ian LeiteDirector -
Ivan CalleVP Executive Creative Director -
Jade SolanoMarketing Communication Analyst -
Joana PlautzArt Director -
Juliana ChediacClient Services -
Juliana CuryMarketing & Innovation Director -
Leonardo NichidaEditor -
Letícia BritoRTV -
Letícia CacaceFilm Production -
Lucas SilvaCopywriter -
Luccas OliveiraFilm Executive Production -
Marcelo PascoaVP, Head of Brand & Communications NA -
Márcia MendonçaHead of Media -
Monica AndradeRTV -
Nicole BonaniAudio Client Services -
Pablo MiroVP Growth Marketing -
Rafael GiorginoGroup Account Director -
Raphael MarianoPhotography Assistant -
Rogério ChavesCreative Director -
Rouse RafaelaEditor -
Sylvia PanicoMD, Global COO -
Toni FerreiraHead of Innovation & Technology -
ZubiAgency -
Luiz Felipe BragaMedia -
Flávio Cherem GuimarãesCopywriter -
Pancho CassisGlobal CCO & Partner -
RENATA LEAOExecutive Creative Director -
Luis NúñezAssociate Creative Director -
The One Show -
Marlus LauArt Director