Luis Cabrera
Creative Director
ABOUT
In the middle of the pandemic, dancing "perreo" was dangerous, so we created a new "perrero" song to encourage people to dance from affar. We also created a coreography so they can use on their social media platforms.
Ressults:
15 million views on tik tok.
28 million views on other social media.
3.7 million interactions on social media.
162% sales increase

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