ABOUT

BRIEF
To innovate and brand a new drink of the future targeting an audience aged 18-24 years.

CONCEPT
Many girls don't drink beer because they don't like the taste.

SOLUTION
SITU - A beer for every situation.
A premixed beer with flavoured syrups that can be linked to their daily or one off life situations. I wanted to create a beer for girls that is a fun and playful experience.