ABOUT

BRIEF

To find a way to increase older peoples mental agility and enhance their overall well being, for longer and more fulfilling lives.

​CONCEPT

To encourage older people to socialise and keep active to prevent isolation, loneliness, depression and frailty by approaching them in a friendly, welcoming way.

​SOLUTION

Targeting 65+

Contacting the elderly through friendly and light hearted invitations to events in their local area, so that they feel cared for and encouraged to keep active and social. Transport is supplied and it would be in partnership with the NHS, making it trustworthy and reliable.

I created linocut prints to produce a friendly and warm style of greeting card.