ABOUT

I devised the brand identity and packaging proposal for a new chocolate brand. The pippa identity revolves around the notion that luxury chocolate should be friendly and approachable to the masses yet still reflect the quality within.

A simple square of chocolate was the driving force behind developing the identity. The share-ability and comfort that comes from breaking off a square of quality chocolate heavily influenced the logo and subsequent website and packaging design decisions.

[Eating with the eyes]. Each flavour was given its own personality to entice the specific target consumer and their packaging ideals.