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With service and innovation at the forefront of everything they do, Host is set to be New Zealand’s leading digital ordering and payments platform for hospitality businesses. The brand name cleverly asserts its role in looking after the needs of customers to ensure they have a seamless experience. It also supports the notion of common social habits when visiting your favourite local and receiving a warm welcome by staff.

To reflect the personable and dependable nature of the business, the focus was on a clean and minimal aesthetic, modern use of colour and illustration inspired by the playfulness of human connection. Striking a balance between ‘food app’ and ‘tech company’, fun and corporate, approachable and professional, was essential.

Host is genuine, innovative and good-natured – but it’s also a highly successful enterprise, led by people who know exactly what they’re doing. The branding showcases these two unique and incredibly complimentary sides of the company.