ABOUT

When Sainsbury's Bank was launching its very first range of mortgages, I helped the team plan the content on their website. I wrote everything from webpages and guides to useful tools and forms to help the customer.

The client wanted to stand out in terms of customer experience. So I researched tools and information that would help customers navigate the various processes of getting a mortgage - from putting their finances in order to moving itself. I also brought out the supportive elements of Sainsbury's Bank's customer service in the copy, as well as the benefits of the mortgages.