ABOUT

Brief: To design a range of illustrated recipe cards

Concept:To encourage people to eat and buy their vegetables and fruit seasonal by creating monthly recipe cards which feature fruit and vegetables which in season that month. The range will include a breakfast, lunch, dinner and snack recipe.

Solution To re-design Waitrose monthly recipe cards by using bright colourful illustration and typography style to help grab the audiences attention instead of using food photography. This monthly design can be carried across the whole store image to strengthen my concept further. Giving the customer an option to purchase a calendar which can then display each months recipe cards.